The bridge between technical products and commercial reality. Whether launching a bootstrapped consumer brand from zero or building automated pipeline for enterprise cybersecurity partners, I focus on the full loop: understanding the product, talking to the customer, and building the distribution engine that drives revenue
Experience
A
Sep 2017 — Oct 2026
Barcelona, Spain
B2B Growth & Commercial Strategy Manager
Oficina Semat Data part of OSD Group
Bridged marketing and sales to drive pipeline for enterprise IT and cybersecurity solutions. Partnered closely with the sales team to qualify leads, automate prospect follow-ups, and translate technical architectures (Fortinet ecosystem) into commercial offerings for SMEs. Managed performance campaigns across Google Ads and direct channels with full revenue accountability
Related work
Nov 2021 — Oct 2026
Barcelona, Spain
Project Manager, Indirect Channel
Semat Business Partner part of OSD Group
Led wholesale channel marketing and manufacturer co-marketing initiatives. Structured joint campaigns and industry events connecting vendor roadmaps with distributor sales targets, strengthening tier-1 technology partnerships across Spain.
Related work
Sep 2022 — Jun 2023
Barcelona, Spain
South Europe Marketing Intern
Logitech International
Supported regional marketing across Southern Europe for Logitech, Logitech G, and Blue Microphones. Piloted a zero-budget awareness initiative partnering with Canva to surface existing stock photography libraries, and conducted market research supporting cluster leadership.
Related work
MARCH 2025 - NOW
Barcelona, Spain
Founder: Product & Distribution
PERDÓN®PASS
Built an end-to-end fitness and wellness subscription pass from concept to launch. Sourced and closed studio partnerships, designed the digital product available on iOS and Adroid, and built community-led acquisition funnels with zero paid spend.
Related work
AUG 2023 - FEB 2025
Barcelona, Spain
Founder: Product & Content Creation
PERDÓN®
Bootstrapped a disruptive wellness activewear brand. Directed product development, shot high-conversion short-form video campaigns, and automated retention via email marketing and social commerce.
Related work
FEB 2024 - MAY 2025
Barcelona, Spain
Product & Adquisition Manager
ECOSISTEMA CIBERSEGURIDAD part of OSD Group
Built and launched a specialized cybersecurity marketplace to monetize excess stock and simplify SME vendor discovery. Owned digital acquisition, analytics architecture (Google Analytics 4), and organic reach across industry communities.
Related work
Education
B
2019
BA Interactive Communication
Universitat Autònoma de Barcelona
A hybrid degree combining computer science, web technologies (HTML, PHP, server architecture) and product development with mass communication and market psychology. Provides the technical grounding to bridge developers and marketers effortlessly, built on core computer science principles pre-AI, now supercharged by modern toolsets.
2019
BA Psychology
Universitat Oberta de Catalunya
Ongoing independent degree (65% completed). Pursued to rigorously understand human decision-making, behavioral triggers, and cognitive biases. Directly informs how I design high-converting user onboarding, product pricing, and persuasive messaging.
Skills
E
01
Product & technology
Fast AI prototyping, solid foundations, and modern front-end to turn ideas into live products in hours.
02
Marketing & growth
Connecting demand generation directly to sales closing: outbound cadence automation, lead qualification, CRM nurture, and SME commercial offerings in technical enterprise markets.
03
Skills
Automated lifecycle flows, segmentation, and retention campaigns across B2B and direct-to-consumer businesses.
04
Strategy
Digesting complex industry reports and market studies, spotting patterns, and turning raw data into clear product decisions.
05
Product & technology
Streamlining operations through AI workflows, automated CRM data routing, and integrated business processes across cybersecurity and e-commerce.
06
SOCIAL MEDIA
Short-form video and founder-led content built for revenue, not just engagement. Brand storytelling and community building across Madrid and Barcelona.
07
MARKETING
Email marketing, Meta Ads Campaign, Google Ads Campaing, content oriented to conversions, etc.
08
Communication
Brand events, partner collaborations and presentations.
09
Creative
Visual identities and graphics of every size, from SIM cards to vehicle wraps and eight-metre posters.
Certifications
C
01Meta — Digital Marketing
02Google Actívate — Fundamentals of Digital Marketing
